Marketing

Legal blogging is still in its infancy in Canada

Kevin O’Keefe’s post today “Decline in enthusiasm for law blogging? Hogwash” addresses some recent discussion that law blogs have reached their peak.  I agree with Kevin that legal blogging is far from peaking, and I thought I might be able to provide a little bit of a Canadian perspective on this. 

Legal blogs are in their infancy over here.  For the vast majority of lawyers in Vancouver blogs were “too new” and “too untried” for their liking until recently.  We do have a small number of legal bloggers out here, such as Lang Michener’s Law of the Land Blog, and Clark Wilson’s Canadian Trademark Blog, but the trend is only just emerging.  Just visit Steve Matthews blog roll for the complete list of Canadian law blogs.  The number currently stands at about 60 law blogs Canada-wide.

In November 2006 the Legal Marketing Association Vancouver Chapter held a Blogging Panel.  The panel provided a group of local lawyers and legal marketers a chance to learn more about how blogs work and to ask a number of questions.  The top concerns for the lawyers here were:  (1) How much time is it going to take?  (2) Does blog content constitute a legal opinion? And in the same vein, (3) how can a lawyer ethically and safely blog on legal topics?  The panelists answered these questions most effectively and as a result we are going to have at least two new legal blogs arise from just the small group that attended.

I predict that in the next year, as lawyers and law firms become more comfortable with the medium, we are going to see the emergence of many more legal blogs in Canada, and that this number is going to escalate fast in the next three years.

Let’s not forget, less than ten years ago, many law firms here didn’t even have a web site!

 

About the author

Allison Wolf

I am the founder of AWAL and one of the most senior coaches for lawyers in North America. I have helped countless clients over the past fifteen years, develop thriving legal practices and before that served as director of marketing for award-winning law firms. My specialty is uncovering the thinking traps and gaps holding clients back and helping them acquire the mindsets, skills, and habits for growing successful and rewarding legal careers. After a career in legal marketing and business development with law firms in Beijing, New York, and Vancouver, I was trained as a coach in 2004 at Royal Roads University and now coach clients from across North America. You can reach me at allison@shiftworks.ca or learn more about my coaching practice from the coaching section of the Attorney With A Life Website.