A quick tip: The Legal Marketing Association Vancouver Chapter has just updated their web site. I was on it today and found a number of great articles in the reading room with information on networking, business development, client appreciation, and a primer on law firm finances among other topics.
The homepage also lists a number of the upcoming events. I’m looking forward to attending the lunch session on February 6 – How Public Sector Counsel Select Their Outside Counsel.
Paul Reynolds of 2nvision consulting will be leading a panel discussion with public sector in-house counsel from British Columbia on the factors influencing the decision to retain external counsel; their choice of lawyers; why they fire some firms and how they feel about various legal marketing approaches.
Reynolds held a similar session at this time last year, but with private sector in-house counsel. It was a highly informative event and the speakers shared candid feedback on their evaluation of legal service providers. One of the points I remember from that meeting was that only one of the counsel had been involved by their lawyers in a client satisfaction survey, and all of the speakers said they wished the law firms they hired would take the time to carry these out. I saw many local lawyers in the audience that day. I wonder if a few client interview programs were finally launched following that disclosure?
I look forward to learning more from the public sector counsel in February. If you plan on attending please stop by my table and say hello. You won’t be able to miss me – I’ll be the one giving the introduction!
