Client Relations

A chance to show our clients our appreciation

When it comes to clients the question to ask yourself at each point of interaction is:  “How am I showing this person that I care about them, and appreciate their business?”

I just received a great email from a lawyer I know about holiday cards.  Of all the lawyers at his firm, his stack of cards is the tallest.  He sends out hundreds of cards. Even though he has so many, he takes the time with each and every one to write a few personal lines, extend an invitation, and wish the family well.  Every year he gets calls from his clients and contacts thanking him for his card.  And every year he receives a number of new files as a result of the holiday card contact.

It’s easy at this time of year to think of cards as a meaningless ritual, another chore to be dealt with, but it is essential to keep the purpose in mind.  These cards are about showing our contacts, clients, and friends that we care and appreciate them.  Make the most of the opportunity!

About the author

Allison Wolf

I am the founder of AWAL and one of the most senior coaches for lawyers in North America. I have helped countless clients over the past fifteen years, develop thriving legal practices and before that served as director of marketing for award-winning law firms. My specialty is uncovering the thinking traps and gaps holding clients back and helping them acquire the mindsets, skills, and habits for growing successful and rewarding legal careers. After a career in legal marketing and business development with law firms in Beijing, New York, and Vancouver, I was trained as a coach in 2004 at Royal Roads University and now coach clients from across North America. You can reach me at or learn more about my coaching practice from the coaching section of the Attorney With A Life Website.