The true world of in-house legal marketing

One of the highlights of the Legal Marketing Association’s Annual Conference in Atlanta last week was the screamingly funny “mocumentary” presented at the opening session.  This exposé of the real world of legal marketing had conference participants in side-splitting laughter and tears. 

Great news – the video is now available for viewing on You Tube!

Entilted “Truth Justice & Credibility” the video was developed for the conference by Jeff Reade of Cole Valley Software – in just two weeks time!

Reade appears in the firm in the role of the proto-typical Managing Partner.  The Marketing Director is played by a member of the LMA, Michele Golivesky, the Marketing Director for the firm Swift Currie in Atlanta.

While satirical, the video underlines some of the universal truths of legal marketing.  Take a minute out of your busy schedule and have a look today! 

About the author

Allison Wolf

I am the founder of AWAL and one of the most senior coaches for lawyers in North America. I have helped countless clients over the past fifteen years, develop thriving legal practices and before that served as director of marketing for award-winning law firms. My specialty is uncovering the thinking traps and gaps holding clients back and helping them acquire the mindsets, skills, and habits for growing successful and rewarding legal careers. After a career in legal marketing and business development with law firms in Beijing, New York, and Vancouver, I was trained as a coach in 2004 at Royal Roads University and now coach clients from across North America. You can reach me at or learn more about my coaching practice from the coaching section of the Attorney With A Life Website.