4L Academy’s mental health play – a conversation with founder Aaron Baer

Written by Allison Wolf

Solving the mental health crisis in law requires invention and transformation. Lawyer entrepreneurs such as, Aaron Baer, a corporate commercial lawyer started his legal training company 4L Academy this year. 4L provides modern legal training for Canadian lawyers and law students.

I had the pleasure of speaking with Aaron on June 7, 2021, on the very day 4L launched its summer pilot program. The response from law students was phenomenal. On 4L’s LinkedIn page they describe their business model as “providing the legal training that we wish we had so that others don’t have to feel the way we did. We teach you to understand the ‘why.’ We teach you to use legal tech. We ensure you receive the mentorship and feedback that you’ve been craving. We’re on a mission to improve training in the legal profession.”

Read on about why Baer created 4L and what his goals are. As well. I’ll also share more about the 4L marketing program and the secret to its successful launch. Go to the SLAW article now.

Listen, also, to my conversation with Baer here to hear more about the 4L Academy program, the challenges, and how Aaron manages to do it all while practicing law!

About the author

Allison Wolf

I am the founder of AWAL and one of the most senior coaches for lawyers in North America. I have helped countless clients over the past fifteen years, develop thriving legal practices and before that served as director of marketing for award-winning law firms. My specialty is uncovering the thinking traps and gaps holding clients back and helping them acquire the mindsets, skills, and habits for growing successful and rewarding legal careers. After a career in legal marketing and business development with law firms in Beijing, New York, and Vancouver, I was trained as a coach in 2004 at Royal Roads University and now coach clients from across North America. You can reach me at allison@shiftworks.ca or learn more about my coaching practice from the coaching section of the Attorney With A Life Website.

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